Situation Sthlm is a street magazine sold by homeless people. It’s the only magazine focusing only on Stockholm and everyone living there. It's a diverse portrait of Stockholm, showing more sides of the city than most other platforms. However, they need to reach out to new readers all the time which proves difficult with no media budget. Fotografiska Museum of Photography on the other hand is a famous landmark with resources to advertise. And when they do, they must print extra editions of their posters, because people steal them and bring them home.Agency: Volt
When they advertised their exhibition “We Have a Dream” – with portraits of Dalai Lama and Malala among others, inspirational people many want to have on their walls – we grabbed the opportunity and printed a greeting on the back of these coveted ads, sending a message to discover more sides of Stockholm. A message the Stockholmers carried all the way home.
Media: Outdoor
Category: Publications & media
Client: Situation Sthlm
Agency: Volt
Country: Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Copywriter: Kristoffer Wernald
Account Director: Malin Almqvist
Production Manager: Susanna Svedjeholm
Final Art - Åsa Stjärnquist
Marketing Director (Fotografiska) - Karl Skoog
CEO (Situation Sthlm) - Pia Stolt
Editor (Situation Sthlm) - Ulf Stolt
Published: December 2016