Smart Outdoor, Case study #Smarteffect by BBDO Lisbon

#Smarteffect
The Outdoor Advert titled #Smarteffect was done by BBDO Lisbon advertising agency for subbrand: Smart Fortwo (brand: Smart) in Portugal. It was released in Jun 2015.

Smart: #Smarteffect

Released
June 2015
Posted
June 2015
Market
Industry
Creative Director
Art Director

Awards:

Eurobest Awards, 2015
OutdoorOutdoor: Ambient: TransitBronze Eurobest
Cannes Lions 2016
OutdoorAmbient (Non-Standard and Free-Format Outdoor Adve: Live Advertising and EventsBronze Lion
DesignBrand Environment & Experience Design: Sculptural Brand Installation & ExperienceBronze Lion
Promo And ActivationUse of Promo & Activation: Guerrilla Marketing & StuntsBronze Lion
ADCE Awards 2016
Film & RadioAny OtherSilver
Promotions & New MediaAmbient MediaSilver

Credits & Description:

Client: Mercedes-Benz Portugal
Product: Smart Fortwo
Entrant: Bbdo Portugal Lisbon, Portugal
Title: #Smarteffect
Product/Service: Smart Fortwo
Entrant Company: Bbdo Portugal Lisbon, Portugal
Advertising Agency: Bbdo Portugal Lisbon, Portugal
Media Agency: Comon.Pt Lisbon, Portugal
Production Company: Jack The Maker Lisbon, Portugal
Production Company 2: Wondr Lisbon, Portugal
Production Company 3: Pix Mix Lisbon, Portugal
Presiden...

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