Sport Club Recife Outdoor, Ambient, Case study Security Moms - Mães Seguranças by Ogilvy Sao Paulo

The Outdoor Advert titled Security Moms - Mães Seguranças was done by Ogilvy Sao Paulo advertising agency for Sport Club Recife in Brazil. It was released in Apr 2015.

Sport Club Recife: Security Moms - Mães Seguranças

Released
April 2015
Posted
April 2015
Market
Production Agency
Director
Executive Creative Director
Executive Creative Director
Art Director
Copywriter

Awards:

Cannes Lions, 2015
PRSECTORS: TRAVEL, TOURISM & LEISUREBRONZE
OUTDOORAMBIENT: LIVE ADVERTISING AND EVENTSGOLD
MEDIAUSE OF MEDIA: USE OF EVENTS & STUNTSBRONZE
PROMO AND ACTIVATIONPRODUCT & SERVICE: TRAVEL, ENTERTAINMENT & LEISUREGOLD
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF LIVE SHOWS/CONCERTS/FESTIVALSGOLD
Clio Awards 2015
Branded ContentProduct/Service: OtherSilver
DirectProduct/Service: Out of HomeBronze
Engagement/ExperientialProduct/Service: GuerrillaSilver
LIA (London International Awards), 2015
IntegrationIntegrationSilver Winner
The NEWBrand ContentSilver Winner
Non-TraditionalPublic Service/Social WelfareGold Winner
Non-TraditionalLive Events - Beyond AdvertisingGold Winner
D&AD Awards, 2016
MediaUse of EventsWood Pencil
Creativity for Good (White Pencil)Advertising & Marketing Communications - BrandWhite Pencil
Outdoor AdvertisingAmbientGraphite Pencil
Integrated & Innovative MediaEarned Media - Medium Business (50-500 employees)Wood Pencil
DirectDirect Response/AmbientGraphite Pencil
One Show, 2016
Cross-PlatformCsr - Experiential Advertising / Experiential AdvertisingSilver Pencil
Public RelationsConsumer - Brands, Products & Services / Events & ExperientialBronze Pencil
Public RelationsInnovation - Innovation in Public Relations / Innovation in Public RelationsMerit
Wave Festival, 2016
Green Wave-GrandPrix
OutdoorProdutos e ServiçosPrata
PromoProdutos e Serviços - Direct / PromoPrata
PRComunicação CorporativaOuro

Credits & Description:

Advertiser: SPORT CLUBE DO RECIFE
Category: Live Advertising and Events
Agency: OGILVY BRASIL
Geo: Brazil
Art Director: Ale Koston(Ogilvy Brasil)
Vice President Executive Creative Director: Aricio Fortes(Ogilvy Brasil)
Copywriter: Bruno Brux(Ogilvy Brasil)
Planner: Bruno Cunha(Ogilvy Brasil)
Editing: German Espiaut(Academia de Filmes)
Sound Studio: Jamute Staff(Jamute)
Advertiser's Supervisor: João Humberto Martorelli, Fabio Silva, Sid ...

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