State Farm: #HereToHelp 2

Credits & Description:

Client: State Farm
Agency: The Marketing Arm
Creative Director: Andrew Prahin

Illustrators:
Earthbound (environment): Andrew Bannecker
Those Who Serve (veterans/military): Radio
Companions (animal welfare): Denise Gallagher
The Wellness (health & wellness): ILOVEDUST
Compass (hunger & homelessness): Tim Marrs
Curious Minds (education): Andrew Prahin

Synopsis:
State Farm’s music festival activation #HereToHelp and its Rock Band Poster activation, created in partnership with agency The Marketing Arm. For over a decade, the brand has remained an active partner in music through tour sponsorships, festival activations, cause-related programs, and innovative support of musicians and music fans – playing alongside Red Bull, Toyota, Coca-Cola, and Heineken.
At music festivals like ACL and the upcoming Lost Lakes Festival in Phoenix, AZ the weekend of October 20th, as well as six other summer festivals, State Farm provides inspirational and educational opportunities for music fans to experience the feeling of giving back, the importance of volunteerism, and how to make a difference in their local community.
The #HereToHelp Lounge includes a series of rock band posters making up an AR wall. At first glance, the walls of the space will appear covered in posters; however, when festival goers hold a tablet over the wall, the artist-created posters will come to life with animations to encourage fans to help others through community give back and volunteerism.