Media: Interactive
Category: Public interest
URL: http://stopeverydaykillers.nsc...
Client: The National Safety Council (NSC)
Project: stopeverydaykillers.nsc.org
Agency: Energy BBDO, Chicago
Production: m ss ng p eces
Country: United Kingdom
Director: Tucker Walsh
Chief Creative Officer: Andres Ordonez
Creative Director: cinzia crociani
Creative Director: Meg Farquhar
Creative Director: Michael Shirley
Creative Director: Alejandro Juli
Copywriter: Brynna Aylward
Art Director: Dane Canada
Producer: Shobin Mathew
Executive Producer: Matt Scoville
Lead Designer: Hung Vinh
Designers: Jaehyuk Choi, Erin Knott, Ramiro Silva
Head of Integrated Production: John Pratt
Studio Operations: Mitch Monzon
Director of Music: Daniel Kuypers
Project Manager: Blue Smith
Managing Director: Jeff Adkins
Chief Strategy Officer: Larry Gies
Account Director: Jeremy Kanefsky
Account Supervisor: Sarah Nelson
Account Executive: Kristen Schumacker
Planning Director: Lauren Brown
Experience Designer: Hyphen Labs
Website Creative Technologist: Mike Bodge
Editor: Liz Deegan
Editorial Company: Flare
Director of Post Production: Kendall Fash
Editor: Sean Berringer, Casey Cobler, Bryan Simpson
Sound Engineer: Sarah Krohn
Color/Finishing: The Mill
Head of Color: Luke Morrison
Artist: Sean Jamin Clutcher
Producer: Natalie Ksiazek
Synopsis:
22,000 People lost their lives to prescription Opioid overdose last year. The President has declared the Opioid Crisis a US Public Health Emergency. Today The National Safety Council is taking action to address the issue head on by launching a provocative nationwide public education campaign via Energy BBDO, that literally puts a face on the opioid epidemic. Stop Everyday Killers began in Chicago last month with the unveiling of 'Prescribed to Death,' the first ever memorial to the victims of the Opioid Crisis. The purpose of the memorial is to illuminate the stories of those lost to opioid addiction, and equip people with information and tools to prevent future devastation of lives. The exhibit includes a memorial wall made of pills – carved with faces that represent the 22,000 people lost last year.