StreetEasy: Find Your Place, 5

Credits & Description:

Category: Professional Services
Media: Outdoor
Brand: StreetEasy
Agency: Office of Baby
Geo: United States
Advertising Agency: Office of Baby, New York, USA
Creative Director: Michael Hagos
Art Director: Kelsey Shang
Copywriter: Jordan Chouteau
Illustrator: Tulips & Chimneys
Producer: Connor Hall
Chief Creative Officers: Paul Caiozzo, Nathan Frank
Published: July 2017
Description:
“Find Your Place” showcases all of the amenities and options available to buyers and renters on StreetEasy and captures how each New Yorker’s personal journey fuels their real estate search. The ads show how life experiences can dictate what people want or need in a new home and how you can filter through available listings to pick and choose the combination of amenities that works for them. Among the many filters highlighted are: “outdoor space,” “laundry in building” and “doorman.”
OOH ads will appear throughout the city with a focus on placements where New Yorkers spend most of their time-- on the streets and sidewalks, in subway stations, subway cars, buses, and taxis. Radio will run on Spotify and Pandora, as well as on local NYC terrestrial stations.
Guarantors Accepted is just one more way Mom can continue to dominate my life in subtle yet encompassing ways.