Tesco Outdoor The Freshest Citylight by Vaculik Advertising

The Freshest Citylight
The Outdoor Advert titled The Freshest Citylight was done by Vaculik Advertising advertising agency for Tesco in Slovakia. It was released in May 2015.
Advertising campaign for Tesco

Tesco: The Freshest Citylight

Brand
Tesco
Media
Outdoor
Released
May 2015
Posted
May 2015
Market
Slovakia
Industry
Supermarkets
Agency
Vaculik Advertising
Art Director
Tomáš Krajčík
Copywriter
Petra Števonková
Art Director
Jakub Gerhard

Awards:

Golden Drum, 2015
OutdoorRetail & public servicesGolden Drum

Credits & Description:

Agency: MADE BY VACULIK Bratislava
Campaign name: TESCO The Freshest Citylight
Year: 2015
Product and services: retail
Registrant: MADE BY VACULIK
Country: SLOVAK REPUBLIC
Brand name: TESCO
Advertising agency, city: MADE BY VACULIK Bratislava
Art Director: Tomáš Krajčík,Jakub Gerhard,
Creative director: Boyo Dohnal
Account Director / Manager: Pavol Schejbal
Copywriter: Petra Števonková
Strategic planner strategist: Lukáš Švaro
Creative idea explanation: The assignment was to communicate the freshness of fruits and vegetables at Tesco. All food chains use polished pictures of fruits and vegetables. We took a different approach. On all media where you otherwise would expect retouched photos of fruits and vegetables, we used direct images from the shop. So The Freshest Citylight was born.