Media: Outdoor
Category: Retail services
Client: The Drive Skate Shop
Agency: Rethink Canada
Country: Canada
Creative Director: Ian Grais
Art Director: Vic bath
Copywriter: jordon lawson
Production company: MakerHaus
Published: November 2017
Synopsis:
Rethink Canada turned one of the most traditional pieces of retail signage there is into the world’s first fully-skateable sandwich board. The result was a fun, attention-grabbing piece of outdoor that embodied the skateboarding ethos, and brought skaters to the store.