T-Mobile Outdoor, Digital, Case study Magenta Unleashed by Saatchi & Saatchi London

The Outdoor Advert titled Magenta Unleashed was done by Saatchi & Saatchi London advertising agency for subbrand: The Lenz App (brand: T-Mobile) in United Kingdom. It was released in Oct 2016.

T-Mobile: Magenta Unleashed

October 2016
October 2016
Production Agency
Regional Executive Creative Director
Creative Director
Creative Director


Clio Awards 2017
Out Of HomeProduct/Service: AmbientSilver
Events/ExperientialProduct/Service: AmbientSilver
LIA Awards 2017
The NewAugmented RealityGold Winner
Non-TraditionalUtilitiesGold Winner
The NewMedia InnovationGold Winner
Cannes Lions 2017
OutdoorUse of Outdoor: Use of Digital OutdoorSilver Lion
OutdoorDigital Outdoor: Ambient Experiential & Immersive DigitalGold Lion
Promo And ActivationDigital & Social: Use of MobileBronze Lion
DesignComprehensive Branding Programs: Rebrand / Refresh of an existing brand: ConsumerBronze Lion
Eurobest Awards 2017
Integrated-Bronze Eurobest
OutdoorAmbient Experiential & Immersive DigitalGrand Prix
DesignRebrand / Refresh Of An Existing Brand: Consumer / Corporate / Non-profitSilver Eurobest
OutdoorUse Of Digital OutdoorSilver Eurobest

Credits & Description:

Title: Magenta Unleashed
Agency: Saatchi & Saatchi
Brand: Deutsche Telekom
Country: United Kingdom
Entrant Company: Saatchi & Saatchi, London
Advertising Agency: Saatchi & Saatchi, London
Media Agency: Mediacom, Düsseldorf
Pr Agency: Proud Robinson, Brighton
Production Company: Passion Pictures, London / Strangelove Productions, London / Spindle Productions, Norwich / Speade, London / Coffee And Tv, London
Additional Company: Ravenscourt Stud...

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