The Life Foundation Outdoor 200 Million by Ogilvy & Mather Vietnam

200 Million
The Outdoor Advert titled 200 Million was done by Ogilvy & Mather Vietnam advertising agency for The Life Foundation in Vietnam. It was released in Aug 2015.

The Life Foundation: 200 Million

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Released
August 2015
Posted
August 2015
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Credits & Description:

200 million girls have gone 'missing', yet gendercide is an invisible issue throughout Asia. Brutally honest and impossible to ignore, these long-copy billboards educate on both cause and consequences of gendercide, and urged the public to report any confidential tips to a 0800 number. Ogilvy Vietnam also worked with local NGOs and authorities to place them in the same locations where thousands of girls have gone missing underground clinics, red light districts and known kidnapping hotspots.

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