| Spikes Asia, 2015 | ||
|---|---|---|
| Direct | Use of Direct Marketing: Targeted Ambient Media: Small Scale | Bronze Spike |
| Promo & Activation | Use of Promo & Activation: Use of Promotional Events & Stunts | Silver Spike |
| LIA (London International Awards), 2015 | ||
| Non-Traditional | Apparel | Bronze Winner |
| Cristal Festival, 2015 | ||
| Integrated | - | Emerald (Bronze) |
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
| Outdoor Lotus | Guerilla Marketing | Silver |
Client: THE NORTH FACE
Product: TNF100 ULTRA MARATHON
Product/Service: TNF100 ULTRA MARATHON
Advertising Agency: FRED & FARID SHANGHAI, CHINA
Chief Creative Officers: Fred & Farid (FRED & FARID SHANGHAI)
Creative Director: Aste Gutierrez, Feng Huang (FRED & FARID SHANGHAI)
Copywriter: Joseph Davies (FRED & FARID SHANGHAI)
Art Director: Radouane Guissi, Nicolas Liberman (FRED & FARID SHANGHAI)
Business Director: Frances Alvarado (FRED & FARID SHANGH...