Time Out Outdoor ANOTHER DAY by *S,C,P,F... Barcelona

ANOTHER DAY
The Outdoor Advert titled ANOTHER DAY was done by *S,C,P,F... Barcelona advertising agency for subbrand: Time Out Magazine (brand: Time Out) in Spain. It was released in Nov 2009.
Advertising campaign for Time Out

Time Out: ANOTHER DAY

Brand
Time Out Magazine  (Time Out)
Media
Outdoor
Released
November 2009
Posted
November 2009
Market
Spain
Industry
Magazines
Agency
*S,C,P,F... Barcelona
Copywriter
Dirk Graells
Copywriter
Toni Segarra
Art Director
Gaizka Sampedro
Account Supervisor
Eva Mollet
Art Director
Jordi Carles
Art Director
Marius Zorrilla

Credits & Description:

Category: Publications & Media
Advertiser: TIME OUT
Product/Service: MAGAZINE
Agency: S
Executive Creative Director: Toni Segarra
Copywriter: Toni Segarra/Màrius Zorrilla/Dirk Graells/Gaizka Sampedro
Art Director: Màrius Zorrilla/Jordi Carles/Gaizka Sampedro
Account Manager: Victoria Vidal
Account Supervisor: Eva Mollet
Date of First Appearance: Nov 29 2009 12:00AM
Entrant Company: S,C,P,F, Barcelona, SPAIN
Advertising Format
Outdoor Poster
Site Location
Barcelona
English Translation of Main Headlines
Time Out is the world’s greatest entertainment listings magazine, and as such must defend leisure with every means available. On the Net we found several initiatives calling for a three-day weekend, and we joined them. We communicated the fact with a clear and direct campaign.Through the graphic code of a calendar and the structure of the seven days of the week, we wanted to change the distribution of working days and weekend with different examples based on the contrast between the monotony of the working week and weekend fun, and we did it just through the typography.