TrackSAFE NZ: Carlita

Credits & Description:

To remind music lovers of the dangers of wearing headphones around railway tracks, Clemenger BBDO | Touchcast have collaborated with French illustrator, Quibe, to create this series of bold posters placed around high-risk crossings.
Media: Outdoor
Category: Health & safety
Client: TrackSAFE NZ and KiwiRail
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter: JP Twaalfhoven
Art Director: Steve Hansen
Illustrator: Quibe
Business Director: Elsie Boss
Business Director: Thomas Thompson
Production Manager: Carne Godfrey
Digital Designer: mat mason
Client:                             
Ahleen Rayner (KiwiRail Head of Marketing)
Sarah Stuart (KiwiRail Communications & External Relations Manager)
Alex Beedell (KiwiRail External Relations Advisor)
Megan Drayton (TrackSAFE NZ Foundation Manager)