Uber: Uber ZigZag, 1

Credits & Description:

Agency: Shackleton Madrid S.L.
Client: Uber
Product: Uber
Title: Uber ZigZag
Media: outdoor, digital
Country: Spain
Date Of Campaign: 22/12/2018
Background:
Last year, 1 in 3 drivers who died in traffic accidents had consumed alcohol.
Idea:
Uber launched a message to raise awareness among fans about the risk of driving under the influence of alcoholic beverages, as football and alcohol are very closely linked, especially on m...