Ubrew Outdoor, DM, Design & Branding, Case study Responsibly The Beer by McCann Milan
The Outdoor Advert titled Responsibly The Beer
was done by McCann Milan advertising agency for Ubrew in Italy. It was released in Apr 2017.
Ubrew: Responsibly The Beer
Brand
Media
Released
April 2017
Posted
April 2017
Market
Industry
Agency
Chief Creative Officer
Executive Creative Director
Art Director
Art Director
Production Agency
Awards:
| Epica Awards 2017 | ||
|---|---|---|
| Special Categories | Humour In Advertising | Silver |
| Design | Product Design | Silver |
| Clio Awards 2017 | ||
| Integrated Campaign | Product/Service | Silver |
| Direct | Product/Service: Other | Silver |
| LIA Awards 2017 | ||
| The New | Media Creativity | Silver Winner |
| Verbal Identity | Campaign Tagline/endline | Bronze Winner |
| Cannes Lions 2017 | ||
| Promo And Activation | Sectors: Food & Drinks | Bronze Lion |
| Direct | Strategy: Launch / Re-launch | Bronze Lion |
| Promo And Activation | Use of Promo: Experience: Guerrilla Marketing & Stunts | Silver Lion |
| Golden Drum 2017 | ||
| Integrated | - | Golden Drum Grand Prix |
| Media | Best media strategy | Golden Drum Grand Prix |
| Public relations | Unconventional communication | Golden Drum |
| Digital | Social network & community | Silver Drum |
| Eurobest Awards 2017 | ||
| Promo & Activation | Launch / Re-launch | Bronze Eurobest |
| Cristal Festival 2017 | ||
| Integrated | - | Bronze |
| Media | Integrated Campaign | Gold |
| Media | Launch Campaign | Gold |
| Promo & Direct | Best Launch or re-launch | Silver |
| D&AD Impact 2017 | ||
| Responsible Production & Consumption | - | Wood Pencil |
Credits & Description:
Title: Responsibly The Beer
Agency: Mccann Milan, Mrm/Mccann, Mccann Worldgroup
Brand: Ubrew
Country: Italy
Entrant Company: Mccann Worldgroup, Milan
Advertising Agency: Mccann Milan / Mrm/Mccann, Milan / Mccann Worldgroup, Milan
Media Agency: Um, Milan / Rapport Italy, Milan
Pr Agency: Persuasion Pr, Gateshead
Production Company: Craft Worldwide, London / Docartist, Milan / Think Cattleya, Milan
Additional Company: Ubrew, London
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![Responsibly: Responsibility [image], 4 Outdoor Advert by Craft, McCann Milan](https://fcdn.me/193/ec4/responsibly-responsibility-image-4-e64a1956eb9dee74c676b04afd.jpg?h=260 "Responsibility [image], 4")
![Ubrew: Responsibly The Beer [presentation image] Outdoor Advert by Craft, McCann Milan](https://fcdn.me/3cb/3dd/ubrew-responsibly-the-beer-presentation-image-5f443b532f8f0069c85e99cd0b.jpg?h=260 "Responsibly The Beer [presentation image]")
![Ubrew: Responsibly The Beer [presentation image] 2 Outdoor Advert by Craft, McCann Milan](https://fcdn.me/c3e/ed4/ubrew-responsibly-the-beer-presentation-image-2-6194a95bcaad7daf092b7a603c.jpg?h=260 "Responsibly The Beer [presentation image] 2")
![Responsibly: Responsibility [image], 1 Digital Advert by Craft, McCann Milan](https://fcdn.me/d34/713/responsibly-responsibility-image-1-0719185a50b03ba102ce72bef1.jpg?h=260 "Responsibility [image], 1")
![Responsibly: Responsibility [image], 2 Digital Advert by Craft, McCann Milan](https://fcdn.me/a6e/ac9/responsibly-responsibility-image-2-e8a9c65ac4b40123d58118cb67.jpg?h=260 "Responsibility [image], 2")
![Responsibly: Responsibility [image], 3 Design & Branding by Craft, McCann Milan](https://fcdn.me/6ef/3ab/responsibly-responsibility-image-3-730b84593e85db738068f50168.jpg?h=260 "Responsibility [image], 3")
![Responsibly: Responsibility [image], 5 Design & Branding by Craft, McCann Milan](https://fcdn.me/a43/bea/responsibly-responsibility-image-5-26df195f52bab4418d59594cb0.jpg?h=260 "Responsibility [image], 5")
