Category: TV Promos
Media: Outdoor
Agency: UKTV Creative
Geo: United Kingdom
Advertising Agency: UKTV Creative, UK
Creative Director: Scott Russell
Design Director: Peter Allinson
Creative Manager: Ray Dunlop
Creative: Genevieve Simms
Campaign Producer: Nina Allsopp
Design Producer: Sophie Yeoman
Off Air Design: Veer Assi, Dani Liquieri
Motion Design: Harry Mitchell, Jade Dauncey
Marketing Manager, Really and W: Sarah Yeoman
Brand Manager, Really and W: Bobbie Staden
Campaign Manager: Matthew Hirschler / Rocket
Account Director: Tom Coulson / Rocket
Client Manager: Kaylie Forrest / Talon
Production: Grand Visual
Creative Director: Ric Albert
Production Director: Nadiya Abubakar
Technical Director: Keira Kaine
Producer: Camilla Engelbert
Published: February 2018
Synopsis:
A dynamic digital Out of Home (DOOH) campaign begins for UKTV's hotly anticipated live reality show, Celebrity Haunted Mansion. The ambitious campaign highlights the show's jeopardy, excitement and paranormal intrigue in a series of daily updates with footage delivered to 950 screens across the UK over the course of the five-day special. The campaign features the scariest and funniest moments from the Mansion that day and as the show progresses, dynamic, creative ads will reveal who the public has voted to save, and who is still left in the running to win. Alongside video footage is the call to action to tune in live at 9pm and the show's hashtag #CelebHaunted.