UNICEF (United Nations International Children’s Emergency Fund) Outdoor CLOSING EYES by Roorda Reclamebureau

CLOSING EYES
The Outdoor Advert titled CLOSING EYES was done by Roorda Reclamebureau advertising agency for subbrand: Unicef Foundation (brand: UNICEF (United Nations International Children’s Emergency Fund)) in Netherlands. It was released in Mar 2013.
Advertising campaign for UNICEF (United Nations International Children’s Emergency Fund)

UNICEF (United Nations International Children’s Emergency Fund): CLOSING EYES

Brand
Unicef Foundation  (UNICEF (United Nations International Children’s Emergency Fund))
Media
Outdoor
Released
March 2013
Posted
March 2013
Market
Netherlands
Industry
Charities, Foundations, Volunteers, Human Rights
Agency
Roorda Reclamebureau
Creative Director
Joeri Jansen
Copywriter
Jan Bennink
Account Supervisor
Judit De Graaff
Producer
Marcel Ossendrijver
Photographer
Merlijn Hoek

Credits & Description:

Advertiser: UNICEF
Agency: ROORDA RECLAMEBUREAU
Category: Digital Outdoor
Other Credits: Edit: Michiel Krop (Woodwork) Technique: Dominick Bout (Prographics)
Copywriter: Joeri Jansen
Planner: Marieke Van Den Berg
Art Director: Joeri Jansen
Creative Director: Joeri Jansen
Account Manager: Marquerite De Keijzer
Copywriter: Jan Bennink
Producer: Marcel Ossendrijver
Photographer: Merlijn Hoek
Account Supervisor: Judit De Graaff

Dimensions
height 23 m. length 400 m.

Advertising Format Other
Local landmark ZIGGO DOME is the biggest indoor venue in Amsterdam seating 17.000 music fans. The facade of the building is completely covered by a LEDwall used for program details. This is the first time the screen is used for one giant wall-to-wall 24 hour ad.

Site Location
Giant LEDwall on local landmark ZIGGO DOME near the ring road of Amsterdam.

Translation
TODAY AGAIN 19000 CHILDREN DIED FOR REASONS WE CAN PREVENT.WE BELIEVE IN ZERO.

Advertising Format
Other