Uniqlo Outdoor, Design & Branding Heat Tech Window [image] 5 by Cheil Seoul
![Heat Tech Window [image] 5](https://fcdn.me/871/eb1/uniqlo-heat-tech-window-image-5-0aa100596aa0379eac14ab04b5.jpg "Heat Tech Window [image] 5")
Uniqlo: Heat Tech Window [image] 5
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Promotional / Collateral: Promotional Items - Single Or Campaign | Silver |
| D&AD 2017 | ||
| Media | Use of Outdoor | Graphite Pencil |
| Epica Awards 2017 | ||
| PR & Promotions | Promotions & Incentives | Gold |
| Clio Awards 2017 | ||
| Brand Design | Product/Service: Environmental | Bronze |
Credits & Description:
Agency: Cheil Worldwide
Client: Uniqlo
Junior Art Director: Taeyul Ko
Head of Creative Division: Wain Choi
Art Director: Sungphil Hwang
Art Director: Hyungkyun Oh
Copywriter: Sungphil Hwang
Copywriter: Hyungkyun Oh
Designer: Wanmo Koo , Jeakyun Kim, Sungjin Lee
Creative Director: Hyungkyun Oh
Creative Director: Sungphil Hwang
Design Agency: Bounce Creative
Production Company: Junpasang Production
Description:
Winters are cold. The high heating cost in Korea makes people feel even colder.
This campaign ran from Nov. 4 until Dec. 31, 2016 in all 189 Uniqlo stores in Korea.
A Heat Tech Window was given for free with each purchase of a Heat Tech thermal wear product. 500,000 people were given a Heat Tech Window, which was then applied to their window at home.
The campaign video reached 30 million impressions online.
As a result, Heat Tech sales recorded a year-on-year growth of 203%.
This winter, homes with the Heat Tech Window were able to save about 20% on heating overall.