Victorian Government Outdoor Every Bit, 5 by GPY&R Melbourne

Every Bit, 5
The Outdoor Advert titled Every Bit, 5 was done by GPY&R Melbourne advertising agency for Victorian Government in Australia. It was released in May 2017.

Victorian Government: Every Bit, 5

May 2017
May 2017
Senior Art Director
Executive Creative Director
Senior Copywriter
Senior Copywriter
Production Agency

Credits & Description:

Construction has begun on Melbourne’s next generation of longer, more reliable trains.
Y&R Melbourne has developed a new campaign in conjunction with the Victorian State
Government to raise awareness of the major infrastructure works and upgrades that are
already underway, and to help commuters understand possible travel delays and how the end benefits will affect them. Using simple graphic elements to demonstrate that every piece of construction gets Victoria
closer to a better train network, t...

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