Burger King Outdoor, Ambient, Promo, Case study WHOPPER FACE by Ogilvy Sao Paulo
The Outdoor Advert titled WHOPPER FACE
was done by Ogilvy Sao Paulo advertising agency for subbrand: Whopper (brand: Burger King) in Brazil. It was released in Jun 2010.
Burger King: WHOPPER FACE
Brand
Media
Released
June 2010
Posted
June 2010
Market
Industry
Agency
Executive Creative Director
Art Director
Copywriter
Art Director
Creative Director
Awards:
| Cannes Lions 2010 | ||
|---|---|---|
| Outdoor | - | Silver |
| Media | - | Bronze |
| Direct Lions | Ambient Media & Print Collateral, Non-Mail (Small Scale) | Silver |
| Promo & Activation Lions | Best Use of Merchandising/In-Store Marketing, including Promotional Packaging | Bronze |
| One Show 2009 | ||
| Other | Innovative Media - Single | Silver |
| The CUP Awards 2010 | ||
| Winners | - | Cup Winner |
| One Show 2011 | ||
| One Show | Collateral / P.O.P and In-store - Single | Gold |
Credits & Description:
Type of entry: Use of Promo & Activation
Category: Best Use of Merchandising/In-Store Marketing, including Promotional Packaging
Advertiser: BURGER KING
Product/Service: WHOPPER
Agency: OGILVY BRASIL São Paulo, BRAZIL
Chief Creative Director: Anselmo Ramos (Ogilvy Brasil)
Executive Creative Director: Michel Lent (Ogilvy Brasil)
Creative Director: Angela Bassichetti (Ogilvy Brasil)
Copywriter: Eduardo Marques (Ogilvy Brasil)
Art Director: Doug...
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