Yellow Pages/ YP Outdoor, Ambient, Case study Reality Billboard by Y&R Tel Aviv
The Outdoor Advert titled Reality Billboard
was done by Y&R Tel Aviv advertising agency for Yellow Pages/ YP in Israel. It was released in Sep 2010.
Yellow Pages/ YP: Reality Billboard
Brand
Media
Released
September 2010
Posted
September 2010
Market
Agency
Director
Copywriter
Account Supervisor
Photographer
Art Director
Account Supervisor
Awards:
| PIAF 2011 | ||
|---|---|---|
| Creative Use of Traditional Advertising Formats | - | Bronze |
Credits & Description:
How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows "THE BIG BROTHER" & "SURVIVOR" who will compete against each other while living inside a giant Yellow Pages Billboard. All assignments and tasks during the reality game will be performed using only Yellow Pages different interfaces: Smart-phone app., website, f...
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![Yellow Pages/ YP: Yellow Pages Reality Billboard 2 [alternative version] Outdoor Advert by Y&R Tel Aviv](https://fcdn.me/ebf/764/yellow-pages-yp-yellow-pages-reality-billboard-2-0e6be2509e83e5933c0e13593e.jpg?h=260 "Yellow Pages Reality Billboard 2 [alternative version]")
