1915 Organic Print Lets Dig Deeper, 1 by Mistress

Lets Dig Deeper, 1
The Print Ad titled Lets Dig Deeper, 1 was done by Mistress advertising agency for 1915 Organic in United States. It was released in Jan 2018.
Advertising campaign for 1915 Organic

1915 Organic: Lets Dig Deeper, 1

Brand
1915 Organic
Media
Print
Released
January 2018
Posted
January 2018
Market
United States
Industry
Juice
Agency
Mistress
Creative
Rachel Guest
Creative
Celine Faledam

Credits & Description:

Brand: 1915 Organic Cold Pressed Juice
Agency: Mistress
Strategy Partner: Christian Jacobsen
Strategy Partner: Jens Stoelken
Creative Partner: Damien Ely
Creative: Rachel Guest
Creative: Celine Faledam
Senior Brand Manager: Kylie Wu
Project Manager: Berna Dikicioglu
Designer: Zach Williams
Published: January 2018
Synopsis:
#LetsDigDeeper
Bolthouse Farms’ Organic juice brand 1915 needed a refreshing point of view in a cluttered market. So Mistress tapped into the brand’s farming heritage, introducing a new perspective, one that keeps things down to earth.
Realising that millennial women today cannot go on the internet without being bombarded by a wellness article, influencer self-care tip or photo of their sister-in-law’s matcha bowl, Mistress went straight up against rising wellness pressures. The #LetsDigDeeper campaign empowers everyone to be their own guru when it comes to wellness. As the brand’s competitors are preaching detox cleanses and posting perfectly art directed yoga poses, 1915 reminds its audience that you can still enjoy a cold pressured juice without the wellness pressure. A perfect message for 1915 Organic’s brand values of authenticity and transparency.