Media: Outdoor
Category: Confectionery & Snacks
Agency: BBDO
Brand: 5GUM
Geo: Australia & NZ, Australia
Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audie...