Client: 999 Piyanping
Agency: Serviceplan
Advertising Agency: Serviceplan China
Country: China
Published: April 2020
Synopsis:
The 999 Piyanping anti-itching cream is known for its soothing and moisturising effect for skin, but the traditional marketing of the product often used cliche imagery, making it difficult to connect to a younger urban audience. So Serviceplan China’s creative team were tasked with answering the question of how to break conventio...