Eurobest 2008 | ||
---|---|---|
Design | Drinks | Eurobest Silver |
Objective: To globally celebrate the 30th anniversary of the Pride flag, and make room for pride-related discussions in bars, as well as supermarkets. Also, to remind everyone about Absolut Vodka's long-term heritage of supporting the global community of proud people. Solution: Collaborate with the designer of the original Pride flag, Gilbert Baker, to create a packaging that cannot be misunderstood. Support the packaging with a stunning cocktail book with wonderful cocktails, arranged by...