Absolut Print Absolut Colors Package Design by Family Business

Absolut Colors Package Design
The Print Ad titled Absolut Colors Package Design was done by Family Business advertising agency for subbrand: Absolut Vodka (brand: Absolut) in Sweden. It was released in Nov 2008.

Absolut: Absolut Colors Package Design

Media
Released
November 2008
Posted
November 2008
Market
Industry

Awards:

Eurobest 2008
DesignDrinksEurobest Silver

Credits & Description:


Objective: To globally celebrate the 30th anniversary of the Pride flag, and make room for pride-related discussions in bars, as well as supermarkets. Also, to remind everyone about Absolut Vodka's long-term heritage of supporting the global community of proud people. Solution: Collaborate with the designer of the original Pride flag, Gilbert Baker, to create a packaging that cannot be misunderstood. Support the packaging with a stunning cocktail book with wonderful cocktails, arranged by...

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