Aca-m Print, Outdoor Hangman - i love u by FCB Lisbon

Hangman - i love u
The Print Ad titled Hangman - i love u was done by FCB Lisbon advertising agency for Aca-m in Portugal. It was released in Apr 2017.

Aca-m: Hangman - i love u

Brand
Released
April 2017
Posted
April 2017
Market
Creative Director
Copywriter
Art Director
Illustrator

Awards:

The Lisbon International Advertising Festival 2017
DesignIllustrationBronze
El Ojo Festival 2017
Producción Gráfica – CRAFTMejor IlustraciónPlata

Credits & Description:

Synopsis: Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could...

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