AirAsia Print Beach by BBDO Bangkok

Beach
The Print Ad titled Beach was done by BBDO Bangkok advertising agency for AirAsia in Thailand. It was released in Jun 2018.
Advertising campaign for AirAsia

AirAsia: Beach

Brand
AirAsia
Media
Print
Released
June 2018
Posted
March 2020
Market
Thailand
Industry
Airlines
Agency
BBDO Bangkok

Awards:

Ad Stars 2018
PrintPrint Craft: Art directionGold
PrintProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesGold
OutdoorProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesSilver
PrintPrint Craft: PhotographyBronze
DesignCommunication Design: PosterCrystal

Credits & Description:

Media: Print
Category: Travel, transport & tourism
Client: Air Asia
Agency: BBDO Bangkok
Country: Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Chief Creative Officer: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Art Director: Nuttawee Pisanprechatam
Copywriter: Chanyoot Weeranorapanit
Producer: Thananya Tagoporn
Creative Group Head: Thiti Boonkerd
Chairman: Suthisak Sucharittanonta
Account Manager: Mira Komolwanich
Synopsis:
BBDO Bangkok has released a lovely print campaign to encourage Thais to travel on AirAsia during the week, rather than over the weekend when Thailand's tourist destinations are more busy. The Thai AirAsia campaign perfectly illustrates the benefits of mid week travel. This is the second "Weekdays" campaign from the agency that pushes mid week travel. The first campaign was released in 2015.