Airbnb Print, Outdoor Penguin [alternative version] by TBWA\Chiat\Day Los Angeles, TBWA\ London
![Penguin [alternative version]](https://fcdn.me/4db/9a2/airbnb-penguin-0397fe5896b328f491dbe418a7.jpg "Penguin [alternative version]")
Airbnb: Penguin [alternative version]
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Craft: Illustration - Single Or Campaign | Merit |
| Print & Outdoor | Ambient Media (indoor & Outdoor): Billboards Or Transit - Campaign | Merit |
| LIA 2016 | ||
| Billboard | Art Direction Campaign | Gold Winner |
| Billboard | Consumer Campaign | Silver Winner |
| Cannes Lions 2016 | ||
| Outdoor | Billboards & Street Posters: Travel & Transport | Gold Lion Campaign |
| Outdoor | Indoor Posters: Travel & Transport | Silver Lion Campaign |
| Creative Circle 2017 | ||
| Outdoor | Best Poster Campaign (campaign) | Silver |
| Outdoor Craft | Best Art Direction (campaign) | Gold |
| Outdoor Craft | Best Illustration (campaign) | Silver |
Credits & Description:
Title: Animals | Penguin
Brand: Airbnb
Media: Print
Category: Transport, Tourism
Agency: TBWA
Geo: United States
Airbnb: Penguin
Belong Anywhere.
Agency: Tbwa\London, Tbwa\Chiat\Day New York
Global Chief Creative Officer: Chris Garbutt
Creative Director: Peter Souter
Art Directors: Simon Morris, Eve Roussou
Copywriter: Dean Webb
Illustrators: Mécanique Générale, Eve Roussou
Executive Creative Director: Brent Anderson / TBWA\ChiatDay
Situation: AIRBNB have grown exponentially. But we still need to remind people that with AIRBNB they can feel they belong anywhere.
Brief: To promote the idea that with AIRBNB you truly feel you belong anywhere. With warmth and charm.
Execution: Who better to illustrate the feeling of belonging anywhere than animals in unusual homes? The campaign launched in the UK, appropriately enough, to coincide with World Vets Day.