Aldi: Lemon, 1

Credits & Description:

Agency: McCann Manchester
Name of brand being promoted: Aldi
Title of entry: Lemon
Name of company entering the work: McCann Manchester
Name of product being promoted: Lemons
Country of entrant company: United Kingdom of Great Britain and Northern Ireland
Agency Network: IPG
Clients name: Adam Zavalis
Creative Director: Dave Price & Neil Lancaster
Art Director: Jamie Axford
Copywriter: NA
Synopsis:
May 10th 2016.
Lemons start to appear around the world teasing the launch of the eagerly awaited Stone Roses single. Their first for over twenty years.
Aldi were quick to seize the opportunity and released their own version of the poster with a slight and subtle twist.
From concept to outdoor in 24 hours, the idea generated 205,000 impressions and 2
000 engagements on twitter in one day from one poster site.