allo.ua Print Optimus Price by Tough Slate Design

Optimus Price
The Print Ad titled Optimus Price was done by Tough Slate Design advertising agency for allo.ua in Ukraine. It was released in Oct 2018.
Advertising campaign for allo.ua

allo.ua: Optimus Price

Brand
allo.ua
Media
Print
Released
October 2018
Posted
March 2020
Market
Ukraine
Industry
Website
Agency
Tough Slate Design

Credits & Description:

Category: Electronics, Technology
Media: Print
Brand: ALLO.UA
Agency: Tough Slate Design
Geo: Ukraine
Advertising Agency: Tough Slate Design, Kyiv, Ukraine
Creative Director: Dima Tsapko
Senior Art Director / Illustrator: Roman Davydyuk
Art Directors: Sergii Shakh, Yaroslav Cherkunov, Oksana Zmorovych, Lina Yakobchuk
Copywriter: Tatiana Fedorenko
Published: August 2018
Synopsis:
The main task was to show, that ALLO.UA is not only about selling smartphones. We combined electronics from different categories into a shape of famous heroes of 'Transformers' movie, and gave them names: Optimus Price, Salesbee, Rebatronus — so they reflect the bonuses one can collect to buy more goods from allo.ua.
Priceformers Arrived! We transformed the prices — so that you can buy more! Collect bonuses for Extra Purchases until September 30, 2018