Category: Electronics, Technology
Media: Print
Brand: ALLO.UA
Agency: Tough Slate Design
Geo: Ukraine
Advertising Agency: Tough Slate Design, Kyiv, Ukraine
Creative Director: Dima Tsapko
Senior Art Director / Illustrator: Roman Davydyuk
Art Directors: Sergii Shakh, Yaroslav Cherkunov, Oksana Zmorovych, Lina Yakobchuk
Copywriter: Tatiana Fedorenko
Published: August 2018
Synopsis:
The main task was to show, that ALLO.UA is not only about selling smartphones. We combined electronics from different categories into a shape of famous heroes of 'Transformers' movie, and gave them names: Optimus Price, Salesbee, Rebatronus — so they reflect the bonuses one can collect to buy more goods from allo.ua.
Priceformers Arrived! We transformed the prices — so that you can buy more! Collect bonuses for Extra Purchases until September 30, 2018