Client: Almacenes Éxito
Agency: SanchoBBDO
Production: Sancho BBDO
Chief Creative Officer: Mario Lagos
Creative Director: jhonny victoria
Creative Director: Andrés Luque
Art Director: jhonny victoria
Copywriter: Andrés Luque
Photographer: Gilber Franco
Planning Director: Juan Camilo Laverde
Digital Content Director: Camilo Fajardo
Published: October 2020
Country: Colombia
Synopsis:
There is a moment when we know that it´s time to market: when our products begin to give us signals.
This is how we launched four prints that invite people to buy new products through our e-commerce every time they feel identified with the insight.