Alzheimer Forschung Initiative: Farhad

Credits & Description:

Media: Print
Category: Public interest
Client: Alzheimer Forschung Initiative e.V.
Agency: BBDO Düsseldorf GmbH
Country: Germany
Chief Creative Officer: Wolfgang Schneider
Creative Director: Sebastian Steller
Creative Director: JACOBO CONCEJO
Art Director: Martino Monti
Creative: Alma Haser
Senior Art Director: Dejan Handjiski
Agency Producer: Birgit Paulat
Post production: Stefan Kranefeld Imaging
Photographer: Stefan Kranefeld
Client Services Director: Liselotte Schwenkert
Managing Director: Kristoffer Heilemann
Senior Account Director: Vera Vanselow
Title: Fahrad
Published: April 2018
Synopsis:
As Alzheimer's progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer's patients isolated and lonely. To bring this feeling closer to the general public BBDO, Dusseldorf GmbH, created a series of unrecognizable family portraits. Through the eyes of an Alzheimer's patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
Translation
Piece by piece Alzheimer's
takes away the memory.
Help to win the Fight
Alzheimer
Research
Initiative
Entry Summary
With 1.2 million Germans suffering from Alzheimer's and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer's, and instil a sense of urgency in fundraising for a cure. Alzheimer's disease gradually destroys the memory - a painful and tormenting process for patients and their loved ones.