Alzheimer Forschung Initiative: Sarah

Credits & Description:

Media: Print
Category: Public interest
Client: Alzheimer Forschung Initiative e.V.
Agency: BBDO Düsseldorf GmbH
Country: Germany
Chief Creative Officer: Wolfgang Schneider
Creative Director: Sebastian Steller
Creative Director: JACOBO CONCEJO
Art Director: Martino Monti
Creative: Alma Haser
Senior Art Director: Dejan Handjiski
Agency Producer: Birgit Paulat
Post production: Stefan Kranefeld Imaging
Photographer: Stefan Kranefeld
Client Services Director: Liselotte Schwenkert
Managing Director: Kristoffer Heilemann
Senior Account Director: Vera Vanselow
Published: April 2018
Synopsis:
As Alzheimer's progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer's patients isolated and lonely. To bring this feeling closer to the general public BBDO, Dusseldorf GmbH, created a series of unrecognizable family portraits. Through the eyes of an Alzheimer's patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.