A stark typographic campaign which features fading copy to dramatise the devastating effects of memory loss in dementia patients.
Alzheimer’s Society launches the next phase of its national brand campaign, to support the launch of the emotional ‘Gone’ TVC which was launched last week. The emotive print ads, are creatively in line with the ‘Fade’ Cinema commercial, which preceded screenings of the Oscar and BAFTA winning film ‘Still Alice’, starring Julianne Moore as a linguistics professor...