Food chefs are famous for their large and inflated egos.
So when it comes to understanding what makes them tick, the rule is simple: big egos don't mix.
Put two famous chefs together in one kitchen and things are bound to get dirty!
That's the concept for American Express's latest campaign promoting its Roundtable Event
which will see Israel's most famous chefs do battle with the world's top culinary visionaries.
Title: Shaul Ben Aderet
Client: American Expr...