Client: American Kennel Club
Agency: Media Cause
Advertising Agency: Media Cause, Atlanta, San Francisco, Boston, Washington DC, United States of America
The AKC's first ever nationwide digital brand marketing campaign "If It Barks, It's AKC," developed by digital marketing agency Media Cause, was created to help move the organization past it’s “show dog only” perception, and use a mix of humor and education to position the 135-year-old nonprofit organization as a trusted, a...