An Post: Address Point – Pointing a way back home for Ireland’s homeless community

Credits & Description:

Advertising agency: JWT Folk
Client: An Post
Agency Network: Wunderman
Holding Company: WPP Group
Production Company: JWT Folk
Advertiser Brand: JWT Folk
Advertising Agency: JWT Folk
Entrant Company: JWT Folk
Executive Creative Director: Karl Waters
CEO: Abi Moran
Managing Director: Enda Kelly
Creative Director: Keith Lawler
Creative Technologist: Ed Leamy
Senior Creative: Donal O'Higgins
Senior Strategic Planner: Eimear Fitzmaurice
Planner: Tamara Conyngham
Producer: Eric Brindley
Country: Ireland
Published: April 2019
Synopsis:
As Ireland faced the peak of its homeless crisis in 2019, An Post, Ireland’s national postal service, felt the urge to act. The irony of homelessness is that to get help you need an address. Without it, access to health, education, housing and employment are impossible to obtain. An Post sought to find a way to fix this systematic issue and return the power of direct mail to this audience. An Post created Address Point, a free nationwide service that provides a fixed address to those without a fixed home. Address Point has been adopted by over 50% of the adult homeless population.