Asics Print, Film, Digital Asics Foot Type Test Ad by Neogama
The Print Ad titled Asics Foot Type Test Ad
was done by Neogama advertising agency for Asics in Brazil. It was released in Oct 2016.
Asics: Asics Foot Type Test Ad
Brand
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Art Director
Art Director
Production Agency
Awards:
| Cannes Lions 2017 | ||
|---|---|---|
| Print And Publishing | Use of Print: Adapted Print | Bronze Lion |
| Promo And Activation | Sectors: Durable Consumer Goods | Silver Lion |
| Media | Channels: Use of Print | Bronze Lion |
| Ad Stars 2017 | ||
| Print Craft: Art Direction | Silver | |
| Direct | Use Of Direct Marketing: Mailings | Bronze |
| Product & Service: Cosmetic / Beauty / Clothing / Footwear And Accessories | Gold | |
| Public Service Advertising | Healthcare | Bronze |
Credits & Description:
Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoe...
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![Asics: Foot Type Test [image] Print Ad by Neogama, Ritmo Visual Filmes](https://fcdn.me/f79/dfc/asics-foot-type-test-image-63766958a3bf0b2942a171cfe2.jpg?h=260 "Foot Type Test [image]")
![Asics: Asics Foot Type Test Ad [cannes version] Print Ad by Neogama, Ritmo Visual Filmes](https://fcdn.me/668/4eb/asics-asics-foot-type-test-ad-51932750678ff529ad695dd248.jpg?h=260 "Asics Foot Type Test Ad [cannes version]")
![Asics: Foot Type Test Ad [presentation image] Print Ad by Neogama](https://fcdn.me/175/05a/asics-foot-type-test-ad-presentation-image-75606252ff8b6fb053db853ff1.jpg?h=260 "Foot Type Test Ad [presentation image]")
![Ritmo Visual: Frequentia, 1 [video] Film by Ritmo Visual Filmes](https://fcdn.me/a0c/1fd/ritmo-visual-frequentia-dd56325f1cad64eb4dd39124c9.jpg?h=260 "Frequentia, 1 [video]")
