ADCN Advertising Design Creativity Netherlands 2018 | ||
---|---|---|
Craft | Copywriting | Bronze |
Asn Bank - Fabels
Client: Asn Bank
Agency: Selmore Creative Agency
Concept Creator: Poppe Van Pelt, Diederick Hillenius
Copywriter: Poppe Van Pelt, Diederick Hillenius
Project Lead Client Side: Henk De Ligt, Merel Van Rymenam, Andre Kragtwijk
BRIEF
Develop a radio campaign building on ASN Bank’s animal kingdom that we started a year ago with the Creature of Habit. The goal is to convince people to switch to a sustainable bank.
IDEA
This l...