Media: Outdoor
Category: Travel, transport & tourism
Client: Auckland Transport
Agency: Federation
Country: New Zealand
Art Director: Martin Fern
Copywriter: rob Jack
Copywriter: Phil Parsonage
Account Director: Paula Castle
Photographer: stephen langdon
Photography Producer: carla rotondo
Synopsis:
Simple outdoor campaign at transport hubs to encourage customers to top up online rather than queuing up at the station.