To advertise the 2nd hand car program from Audi, the agency picked the cliché classified ads, yet with a copy twist. At the first glance the headline looks like a flaw you'd expect from an used car but by reading the whole ad one will notice it highlights the history of such model.
Media: Print
Category: Automotive
Client: SIVA | Audi Portugal
Agency: Lintas, Lisbon, Portugal
Country: Portugal
Creative Director: José Godinho Marques
Copywriter: Tiago Pin...