Caples Awards 2018 | ||
---|---|---|
Traditional media | - | Bronze |
CLIENT Audi Spain
PRODUCT Brand Campaign
MEDIA All media
COUNTRY Spain
Agency: Proximity BBDO Barcelona
DATE OF CAMPAIGN December 2017 to January 2018
BACKGROUND
Audi, which has led the automotive industry since 2016 with its commitment to gender equality, wanted to launch a new awareness campaign to reinforce its commitment to gender equality in order to produce the maximum amount of publicity in the automotive sector.
Audi was inspired by a true...