Baloto Print Luckations, 4 by Sancho BBDO Bogota
Baloto: Luckations, 4
Awards:
| Cresta Awards 2020 | ||
|---|---|---|
| Print, Ooh | Poster/Billboard campaign (2-6 executions) | Bronze |
| Brand Purpose | Brand Purpose | Bronze |
| The ‘wish We’d Thought Of That’ Award | THE ‘Wish we’d thought of that’ AWARD | Bronze |
Credits & Description:
Client: Baloto Revancha
Advertising Agency: Sancho BBDO
President: Carlos Felipe Arango
Chief Creative Officer: Mario Lagos
Chief Creative Officer: Sergio León
Chief Creative Officer: Hugo Corredor
Chief Creative Officer: Giovanni Martínez
Executive Creative Director: Diego Forero
Executive Creative Director: Nicolás Acosta
Creative Director: Óscar Ramírez
Creative Art Director: Emerson Martínez
Copywriter: Steven León
Copywriter: Javier Suárez
Art Director: José Huertas
Copywriter: Fernanda Basto
Account Executive: María Marmolejo
Game And Marketing Manager: Laura Rodríguez
Brand Manager Marketing: Irina Gómez
Product Manager: Andrea Marino
Date of Release: 2020-02-01
Notes: In 2020, Baloto, the largest lottery in Colombia, needed to make betting exciting again. People just wanted to win the lottery to paid debts and buy a house. They stopped "dreaming big".
In that search we realized that the geographical coordinates had the same amount of numbers it takes to win our game. Six.
So, we decided search for the most ostentatious places and mansions in the world that exactly matched the 6 numbers it takes to win our game.
We invite people to bet for a real place they could actually buy if they win, becoming neighbor of a soccer super star, a rockstar or maybe a famous actor.
We invite people to bet for a place, not just for a random number.