Barbie Print, DM Never Before Barbie by Clemenger BBDO Melbourne

Never Before Barbie
The Print Ad titled Never Before Barbie was done by Clemenger BBDO Melbourne advertising agency for Barbie in Australia. It was released in Mar 2018.

Barbie: Never Before Barbie

March 2018
March 2018

Credits & Description:

Media: Print
Category: Other
Client: Mattel
Agency: Clemenger BBDO, Melbourne
Country: Australia
Mattel Australia and Clemenger BBDO Melbourne have launched Never Before Barbie, a one-of-a-kind range of dolls created to highlight the lack of gender diversity in senior leadership positions across the country. Based on the adage that you can't be what you can't see, the Never Before Barbie range features six dolls themed in roles that have never before...

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