Category: Confectionery, Snacks
Media: Outdoor
Brand: Baskin Robbins
Agency: Outfront Studios
Geo: United States
Advertising Agency: Outfront Studios, Atlanta, USA
Creative Directors: Eddy Herty, Drew Bolen
Art Directors: Mike Rogers, Adrian Johnsen
Photographer: Chris House
Published: May 2018
Synopsis:
How do you show how great Baskin Robins new Milk Shake Sundae combos are? Simple, show how awful Bobo's Backyard combo's are. We made up a fake brand called "Bobo's Fish Juice", design some ads that looked like a real health food ad and posted them side by side to the real Baskin Robins ads to see how far health-nuts would go… would they actually drink some of Bobo's Fish Juices? To take it a step further, we had "Bobo" go out and see his beautiful ads… click here to see how it goes.