BBDO Malaysia: Be a chicken - Live life to the emptiest.

Credits & Description:

Client: BBDO Malaysia
Agency: BBDO Malaysia
Executive Creative Director: Donevan Chew
Art Director: Chang Chun Boon
Copywriter: Calvin Choong
Assoc Creative Director: Bala Chow
Illustrator: Chang Chun Boon
Published: May 2020
Country: Malaysia
Synopsis:
DO Malaysia has put a tongue-in-‘chick’ spin to the network’s BBDO Your Home campaign. In the tight Covid-19 lockdown in the country be a chicken and stay at home. In an effort to encourage people to be safe and work from home, the agency set out to turn the stigma of being a “chicken” into a value worthy of respect in this time of pandemic. The agency ran a social campaign on Facebook featuring visuals of conventional heroes like Superman, the Gladiator and Rambo donning a chicken suit doing house chores and working from home. While witty headlines glorified ‘chickens’ as heroes and twisted famous quotes to discourage people from seizing their day and taking risks. All in the effort to get people feeling good about playing their part in flattening the Covid curve by staying and working from home.