Bc Dairy Foundation Print The Weak Shop by DDB Vancouver

The Weak Shop
The Print Ad titled The Weak Shop was done by DDB Vancouver advertising agency for Bc Dairy Foundation in Canada. It was released in Oct 2009.

Bc Dairy Foundation: The Weak Shop

Media
Released
October 2009
Posted
October 2009
Market

Credits & Description:


The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It’s bold, quirky, and talks to teens in an unusual way,” says Liz Gurszky, director of market development and communication, BC Dairy Foundation. “Instead of preaching to teens about health benefits, we’re really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.




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