Danone Print Cheated by Y&R Mexico
The Print Ad titled Cheated
was done by Y&R Mexico advertising agency for subbrand: Benegastro (brand: Danone) in Mexico. It was released in May 2016.
Danone: Cheated
Brand
Media
Released
May 2016
Posted
May 2016
Market
Industry
Agency
Creative Director
Art Director
Copywriter
Art Director
Executive Creative Director
Photographer
Art Director
Art Director
Credits & Description:
Mexico is a country where gastronomy plays a very important role. Spicy food is part of our culture in more than one way. Even our language is full of emotional connotations related to stomach sensations.Terms like "hot spicy" (enchilado o ardido) are used to describe how people feel when things go wrong. Young & Rubicam Mexico took advantage of some characters who are famous for being unhappy for any reason.
Media: Print
Category: Drinks, non-alcoholic
Client: Danone
Age...
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