Danone: Got my Daughter

Credits & Description:

Mexico is a country where gastronomy plays a very important role. Spicy food is part of our culture in more than one way. Even our language is full of emotional connotations related to stomach sensations.
Terms like "hot spicy" (enchilado o ardido) are used to describe how people feel when things go wrong. We took advantage of some characters who are famous for being unhappy for any reason.
Media: Print
Category: Drinks, non-alcoholic
Client: Danone
Agency: Young & Rubicam Mexico
Country: Mexico
Chief Creative Officer: Héctor Fernández
Chief Creative Officer: Saúl Escobar
Executive Creative Director: Karla Santa Anna
Creative Director: Fernando Carrera
Art Director: Arturo Bautista
Art Director: roberto cuevas
Art Director: Diego Servín
Art Director: osmani contreras
Copywriter: Dulce Lozano
Assoc Creative Director: Luis Arce
Photographer: Diego Arrigoni